DataUse CasesChangelogAPI Docs

Real-time social intelligence for AI.

Creators. Audiences. Trends.

Trusted by
ClayThradThradAvail
Data Types

Designed to help brands win online

Built by former Instagram and Twitch engineers, Upriver curates actionable context that enables AI to drive results across influencers, organic content, and paid ads.

Easy to use

Integrate real world social data in minutes

We handle ingestion, normalization, and aggregation so you get structured signals, not noise.

Find audience personas that are relevant for Olipop

REQUEST
curl -X POST "https://api.upriver.ai/audience_insights" \
  -H 'X-API-Key: $API_KEY' \
  -H 'Content-Type: application/json' \
  -d '{
    "brand_url": "drinkolipop.com"
  }'
RESPONSE
{
  "personas": [
    {
      "label": "The Gut Health Enthusiast",
      "description": "A proactive individual in their 30s who researches digestive wellness and seeks functional beverages to support microbiome balance without sacrificing taste.",
      "psychology": {
        "motivations": [
          "Enhance digestive regularity",
          "Incorporate science-backed nutrition into daily routines"
        ],
        "barriers": [
          "Distrust in unsubstantiated health trends",
          "Preference for familiar soda flavors"
        ]
      },
      "language_patterns": {
        "common_phrases": [
          "What's the prebiotic source here?",
          "Does this help with bloating?",
          "I need more fiber in my diet."
        ]
      }
    }
  ]
}
Use cases

Built for AI Inference

Power your AI platforms and agents with social context that's evidence-based, fast, and built for scale.

Creator Economy

Match brands and creators using social signals, like audience overlap, sponsorship history, and engagement.

AI Content Generation

Drive creative lift by grounding content generation with real-world data.

Marketing Automation

Trigger workflows at the right moment based on how sentiment or intent shifts.

Audience Targeting

Discover revenue opportunities by unlocking new audience segments.

SEO/AEO

Identify the questions and topics your audience is interested in online.

Enrichment

Get up-to-date creator, brand, and product data to enrich any workflow.

Testimonials

Loved by AI builders

"Upriver demonstrated their industry and domain expertise with the quality of results and exceptional design of their APIs. Without them, it would be incredibly difficult to get the nuance and depth of insight in a reliable way."

Ryan RieblingCo-founder & Head of Engineering, AvailNet

"Upriver detects what is actually shaping consumer demand versus what is just bot chatter. For an AI ad network like Thrad, high fidelity signal is oxygen."

Andrea TortellaCEO, Thrad

"As someone building and investing in vertical AI agents, I've seen firsthand that the right context is the differentiator between AI 'slop' and high quality content. Upriver is solving the context problem at scale, turning cultural relevance into a structured asset for AI."

Enzo DuitFounder, Augedo

Ready to see Upriver in action?

Real-time social context from across the internet, ready for your AI. Meet with our team for a personalized demo.

Schedule a Demo →