Real-time social intelligence for AI.
Creators. Audiences. Trends.
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Designed to help brands win online
Built by former Instagram and Twitch engineers, Upriver curates actionable context that enables AI to drive results across influencers, organic content, and paid ads.

Creators
Profiles and engagement metrics linked across platforms.
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Trends & Topics
Track how topics emerge, peak, and fade. Know when a trend is saturated.
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Sponsorships
See which brands and creators have worked together at the content level.
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Brands
Identity, target audience, and voice.
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Products
Descriptions, features, pricing, and competitive alternatives.
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Audiences
Understand motivations, behaviors, barriers, and lifestyle patterns.
View Audiences →Integrate real world social data in minutes
We handle ingestion, normalization, and aggregation so you get structured signals, not noise.
Find audience personas that are relevant for Olipop
curl -X POST "https://api.upriver.ai/audience_insights" \
-H 'X-API-Key: $API_KEY' \
-H 'Content-Type: application/json' \
-d '{
"brand_url": "drinkolipop.com"
}'{
"personas": [
{
"label": "The Gut Health Enthusiast",
"description": "A proactive individual in their 30s who researches digestive wellness and seeks functional beverages to support microbiome balance without sacrificing taste.",
"psychology": {
"motivations": [
"Enhance digestive regularity",
"Incorporate science-backed nutrition into daily routines"
],
"barriers": [
"Distrust in unsubstantiated health trends",
"Preference for familiar soda flavors"
]
},
"language_patterns": {
"common_phrases": [
"What's the prebiotic source here?",
"Does this help with bloating?",
"I need more fiber in my diet."
]
}
}
]
}Built for AI Inference
Power your AI platforms and agents with social context that's evidence-based, fast, and built for scale.
Creator Economy
Match brands and creators using social signals, like audience overlap, sponsorship history, and engagement.
AI Content Generation
Drive creative lift by grounding content generation with real-world data.
Marketing Automation
Trigger workflows at the right moment based on how sentiment or intent shifts.
Audience Targeting
Discover revenue opportunities by unlocking new audience segments.
SEO/AEO
Identify the questions and topics your audience is interested in online.
Enrichment
Get up-to-date creator, brand, and product data to enrich any workflow.
Loved by AI builders
"Upriver demonstrated their industry and domain expertise with the quality of results and exceptional design of their APIs. Without them, it would be incredibly difficult to get the nuance and depth of insight in a reliable way."
"Upriver detects what is actually shaping consumer demand versus what is just bot chatter. For an AI ad network like Thrad, high fidelity signal is oxygen."
"As someone building and investing in vertical AI agents, I've seen firsthand that the right context is the differentiator between AI 'slop' and high quality content. Upriver is solving the context problem at scale, turning cultural relevance into a structured asset for AI."
Ready to see Upriver in action?
Real-time social context from across the internet, ready for your AI. Meet with our team for a personalized demo.
Schedule a Demo →