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API for creators, trends, and audiences

We give agents (and humans) real-world context to drive better marketing outcomes

Trusted by
ClayThradThradAvail
Data Types

The context layer for AI marketing

Structured context designed to help AI understand what people actually care about right now.

Easy to use

Integrate live real-world data in minutes

We turn messy, fragmented public data into clear signals your agent can reason with.

Find audience personas that are relevant for Olipop

REQUEST
curl -X POST "https://api.upriver.ai/v3/audience_insights" \
  -H 'X-API-Key: $API_KEY' \
  -H 'Content-Type: application/json' \
  -d '{
    "brand_url": "drinkolipop.com"
  }'
RESPONSE
{
  "personas": [
    {
      "label": "gut-health skeptics",
      "description": "Individuals with sensitive digestive systems who are cautious about how functional ingredients will affect their bodies.",
      "purchase_motivations": [
        "Increase daily fiber intake without pills",
        "Support the microbiome through plant-based ingredients"
      ],
      "purchase_barriers": [
        "Medicinal aftertaste in certain flavors",
        "Uncertainty about how specific ingredients affect them"
      ],
      "phrase_examples": [
        "prebiotic fibers",
        "gut health",
        "plant-based ingredients"
      ]
    }
  ]
}
Use cases

What you can build with it

Upriver powers AI workflows for creator matching, content generation, and campaign automation.

Creator Search

Match brands and creators based on audience overlap, sponsorship history, and engagement.

Content Generation

Ground content generation in real conversations and cultural moments.

Campaign Planning

Run campaigns when trends are rising, not when it's too late.

Audience Targeting

Find untapped audience segments based on real motivations and behaviors.

SEO/AEO

Surface the questions and topics your audience is already searching for.

Enrichment

Get up-to-date creator, brand, and product data to enrich any workflow.

Testimonials

Loved by developers

"Upriver demonstrated their industry and domain expertise with the quality of results and exceptional design of their APIs. Without them, it would be incredibly difficult to get the nuance and depth of insight in a reliable way."

Ryan RieblingCo-founder & Head of Engineering, AvailNet

"Upriver detects what is actually shaping consumer demand versus what is just bot chatter. For an AI ad network like Thrad, high fidelity signal is oxygen."

Andrea TortellaCEO, Thrad

"As someone building and investing in vertical AI agents, I've seen firsthand that the right context is the differentiator between AI 'slop' and high quality content. Upriver is solving the context problem at scale, turning cultural relevance into a structured asset for AI."

Enzo DuitFounder, Augedo

Ready to see Upriver in action?

Live real-world data from across the internet, ready for your AI. Meet with our team for a personalized demo.

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