API for creators, trends, and audiences
We give agents (and humans) real-world context to drive better marketing outcomes
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The context layer for AI marketing
Structured context designed to help AI understand what people actually care about right now.

Creators
Profiles, audiences, and engagement metrics across platforms.
View Creators →
Trends & Topics
Trends and topics with momentum scores and example content.
View Trends & Topics →
Sponsorships
Find brands and creators actively partnering together.
View Sponsorships →
Audiences
Understand audience personas and their buying motivations.
View Audiences →
Brands
Brand voice, positioning, and who they target.
View Brands →
Products
Get products associated with any brand, including features and pricing.
View Products →Integrate live real-world data in minutes
We turn messy, fragmented public data into clear signals your agent can reason with.
Find audience personas that are relevant for Olipop
curl -X POST "https://api.upriver.ai/v3/audience_insights" \
-H 'X-API-Key: $API_KEY' \
-H 'Content-Type: application/json' \
-d '{
"brand_url": "drinkolipop.com"
}'{
"personas": [
{
"label": "gut-health skeptics",
"description": "Individuals with sensitive digestive systems who are cautious about how functional ingredients will affect their bodies.",
"purchase_motivations": [
"Increase daily fiber intake without pills",
"Support the microbiome through plant-based ingredients"
],
"purchase_barriers": [
"Medicinal aftertaste in certain flavors",
"Uncertainty about how specific ingredients affect them"
],
"phrase_examples": [
"prebiotic fibers",
"gut health",
"plant-based ingredients"
]
}
]
}What you can build with it
Upriver powers AI workflows for creator matching, content generation, and campaign automation.
Creator Search
Match brands and creators based on audience overlap, sponsorship history, and engagement.
Content Generation
Ground content generation in real conversations and cultural moments.
Campaign Planning
Run campaigns when trends are rising, not when it's too late.
Audience Targeting
Find untapped audience segments based on real motivations and behaviors.
SEO/AEO
Surface the questions and topics your audience is already searching for.
Enrichment
Get up-to-date creator, brand, and product data to enrich any workflow.
Loved by developers
"Upriver demonstrated their industry and domain expertise with the quality of results and exceptional design of their APIs. Without them, it would be incredibly difficult to get the nuance and depth of insight in a reliable way."
"Upriver detects what is actually shaping consumer demand versus what is just bot chatter. For an AI ad network like Thrad, high fidelity signal is oxygen."
"As someone building and investing in vertical AI agents, I've seen firsthand that the right context is the differentiator between AI 'slop' and high quality content. Upriver is solving the context problem at scale, turning cultural relevance into a structured asset for AI."
Ready to see Upriver in action?
Live real-world data from across the internet, ready for your AI. Meet with our team for a personalized demo.
Schedule a Demo →