The API to know what's capturing attention and when to act on it
Build GTM agents that pick the creators, topics, and formats audiences love right now
Powering products and agents at
A bird's eye view of every feed
Upriver cleans and connects cross-platform data in real time, so your agent gets signal, not noise.
Creators
Profiles, audiences, and engagement metrics across platforms.
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Trends & Topics
Trends and topics with momentum scores and example content.
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Sponsorships
Find brands and creators actively partnering together.
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Audiences
Understand audience personas and their buying motivations.
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Brands
Brand voice, positioning, and who they target.
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Products
Get products associated with any brand, including features and pricing.
View Products →Integrate live real-world data in minutes
Query by brand, creator, or category. Get back relevant signals as clean, structured JSON. No scraping or DIY pipelines needed.
{
"personas": [
{
"label": "faceless content creators",
"purchase_motivations": [
"turn blogs into podcasts",
"a voice with real emotion, not robotic TTS"
]
}
]
}Scale compelling content, not slop
Generic or stale data leads to content that bores audiences. Upriver feeds your agents what people care about now, and why.
Creator Search
Match brands and creators based on audience overlap, sponsorship history, and engagement.
Content Generation
Ground content generation in real conversations and cultural moments.
Campaign Planning
Run campaigns when trends are rising, not when it's too late.
Audience Targeting
Find untapped audience segments based on real motivations and behaviors.
SEO/AEO
Surface the questions and topics your audience is already searching for.
Enrichment
Get up-to-date creator, brand, and product data to enrich any workflow.
Loved by developers
“Upriver demonstrated their industry and domain expertise with the quality of results and exceptional design of their APIs. Without them, it would be incredibly difficult to get the nuance and depth of insight in a reliable way.”
“Upriver detects what is actually shaping consumer demand versus what is just bot chatter. For an AI ad network like Thrad, high fidelity signal is oxygen.”
“As someone building and investing in vertical AI agents, I’ve seen firsthand that the right context is the differentiator between AI ‘slop’ and high quality content. Upriver is solving the context problem at scale, turning cultural relevance into a structured asset for AI.”